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Monday, March 5, 2012
LEBRON ENTERS THE ASIAN DUNKIN CONTEST FOR A RING WORTH $1 MILLION........NOT A JOKE AT ALL.
Dunkin' Brands Inc. is personally sick and tired of all the flack that Mr. James gets about his 8 season unsuccessful title run. So to help heal that gaping wound the doughnut giant whom has every child in the world mispelling the word doughnut. Has inked a deal with the NBA superstar to market Dunkin' Donuts and Baskin-Robbins ice cream in Asia. Its a 2yr/$1 million deal (talk about value depreciation)............... James will promote the brands in China, Taiwan, India and South Korea through all media and marketing outlets. He's also slated to make personal appearances in Asia once the NBA season ends in June. Dunkin' has about 5,400 stores in Asia which is 1/3 of the companies business. So after all of the scrutiny, Lebron gets a $1,000,000 ring any way. Who would've thought........ The only problew Dunkin is worried about, is all businesses thrive in the 4qtr of the fiscal year. And they're hoping Lebron doesn't start skipping out on some store appearances.......
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